Yes You Can

Editorial Illustration, 2021

According to the WHO, more than half of all people who are regular smokers express interest in quitting. To aid them, Leykam published the guide “Yes You Can”, written by two accomplished Austrian psychologists.

01 — A shocking infographic, contrasting a healthy lung with that of a smoker

I contributed both medical infographics and metaphoric images for storytelling.

02 – Detail: Bronchia
03 – Detail: Alveole
04 – The Cover
05 – Quitting smoking can save a lot of money!
06 – A smoker’s lung is identifiable on first glance
07 – Quitting smoking is an endurance race.
08 – It takes strength of character to resist the urge.
09 – Making it and leaving cigarettes behind is a thrilling feeling!

→ Get the book on Amazon

More Projects:
Klinik Impuls
Type Design: Theo Grotesk