In medical contexts, transparent and professional communication is the highest priority, whether between medical professionals or with laypeople like patients or relatives. Using medical illustrations, you can make sure you communicate successfully and show that you care about others understanding you, even when talking about complex topics.
You can use custom-made illustrations to explain complicated procedures, show how to apply medical equipment, or guide your patients through exercises they can do at home. This prevents dangerous misunderstandings, gives them confidence in your expertise, and establishes your trustworthiness. Because patients and customers alike don’t just want to be told about injuries and procedures — they want to understand them!
A professional appearance is crucial in gaining your patients’ trust. That’s why I create medical illustrations that fit in with your existing corporate identity or brand. Or, if you are looking for a new direction, I will develop a style with you that will deliver the appearance you are looking to convey.
Take a look at these successful projects that use medical illustrations:
When using medical illustrations on their website, »Klinik Impuls« wanted to make sure they all fit together in their appearance. I created many illustrations for them, developing a coherent style and enabling them to show their patients how much they care.
Quitting smoking is a lot easier once you realize how it impacts your body. For this book, I created a series of minimalist black-and-white medical illustrations that compare a healthy body to that of a smoker.
When it comes to medical equipment making sure it is used the right way is especially important. For »Peter Pflugbeil GmbH«, I created a series of step-by-step medical illustrations for an instruction manual for one of their products.
The orthopedists of »Klinik Impuls« use these illustrations to explain their procedures to patients or show the benefits of different treatments for the same injuries. They are anatomically faithful while being simple enough for laypeople to understand at first glance.
»Miethke« creates products that are highly specialized — they asked me to create visualizations for a presentation, so both medical professionals and corporate managers can quickly be brought up to speed.