Everyone is a food photographer nowadays, and Instagram and Pinterest have made customers grown tired of this aesthetic. If you want to stand out from the crowd, food illustrations may just be what you need!
Individual ingredients, steps of a recipe, a finished dish — food illustrations can capture all of these things and more. And rather than being only neutral documentation, they can actually bring to light the soul of a dish or even cuisine.
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Take a look at these successfull projects that use food illustrations:
To promote Peruvian cuisine and culture and help their patrons learn more about it, London-based hospitality group »Ceviche Family« started their magazine »La Yapa«. The first issue presents the three major regional cuisines of Peru, as well as typical Peruvian pastries. For the magazine, I created multiple food illustrations in a watercolor style.
The second issue of »La Yapa« focuses on the Peruvian jungle. I illustrated typical ingredients from this region, including fruits, chilies, and a special kind of fish. I also illustrated a section on common Peruvian Christmas dinners.