A Digital Headquarter for Product Leaders
Software startup Field is developing an app to help Product Managers with strategic planning.
I helped them find an illustration language that ties in well with their existing branding as well as their Design System. Thanks to this, the illustrations can be used both for their marketing — e.g. on the website or in their blog posts — as well as in the UI of their product.
The style of these startup illustrations is clean and modern and clearly references the flat aesthetic popular in the startup community. This helps Field tell their story as a fast-growing technology startup.
Character Designs for Field
Character Designs for Field
Field helps product leaders provide clarity, direction and coherence to increase speed, impact and growth.Field’s Purpose Statement
