Attorney Andri Jürgensen is one of Germany’s leading lawyers for the legal affairs of artists. For his popular online presence and YouTube channel, Kunstrecht.de, he is developing a new format: »Live aus dem Herder«. He asked me to create the visual identity for the show.
Visual Identity for »Live aus dem Herder«
Logo, Icons and On-Screen Graphics,
2021

The neon tube styling is reminiscent of old-school late-night talk shows
The show is centered around long-form conversations, with occasional live performances in between. It is reminiscent of old-school late-night talk formats — something that the client also wanted to be reflected in the logo.

An icon to be used on social media

An alternative color choice

A black-and-white version is used for printed matters

A set of matching chyrons was developed as well

The logo in use

One of many sketches for alternative versions that we ended up deciding against