Attorney Andri Jürgensen is one of Germany’s leading lawyers for the legal affairs of artists. For his popular online presence and YouTube channel, Kunstrecht.de, he is developing a new format: »Live aus dem Herder«. He asked me to create the visual identity for the show.
Visual Identity for »Live aus dem Herder«
Logo, Icons and On-Screen Graphics
The neon tube styling is reminiscent of old-school late-night talk shows
The show is centered around long-form conversations, with occasional live performances in between. It is reminiscent of old-school late-night talk formats — something that the client also wanted to be reflected in the logo.
An icon to be used on social media
An alternative color choice
A black-and-white version is used for printed matters
A set of matching chyrons was developed as well
The logo in use
One of many sketches for alternative versions that we ended up deciding against
